One of my favorite things about social media is its ability to influence people to try new strategies to engage an audience. In the article "Building Library Community Through Social Media," we see the librarians taking initiative after noting the importance of connecting with the community. In general, libraries are becoming less used due to the increase of available resources online. However, the library in the study has figured out a way to connect with people through Twitter and help find resources.
Using social media is shown to provide academic libraries with a way of increasing engagement. The university library (MSU) has found the formula to effectively build a community using Twitter. They have done so by sharing interesting tweets, offering help, and overall having an active presence online. The social media aspect of the library has increased interaction and grown the library's community.
After reading this article, I thought about the libraries that we have on FSU campus and how I have not noticed their online presence. After doing a little searching online, I noticed that FSU libraries have an Instagram. However, there has not seem to be content that would be too interesting to the masses on it. In order to increase its visibility, it would need to start creating trending content that's library-related.
I think FSU Library should consider the ideas in the article and try to connect more with people through the use of media.
References
Young, S. W., & Rossmann, D. (2015). Building library community through social media. Information Technology and Libraries, 34(1), 20-37. https://doi.org/10.6017/ital.v34i1.5625
Comments
Post a Comment